Creative production house. Photo & Film.

France Éclat, Campaign, 2022-2023

For the Montres à la française campaign led by France Éclat, with the agency Les Gens & Vous, we photographed moments of life rather than watches. A drive, a skate ride, drinks with friends, laughter in the street: each scene is paired with a time and a line, from « 10:24: n'obéissant qu'à l'indiscipline » to « 22h13: s'évader des temps qui courent ». The watches sit at the foot of the poster, on the brand's blue.

Agency: Les Gens & Vous
Creative production and photography: Picabel & Maud Chalard
Models: Julien Remond, Eftor Embele, Baptiste B, Marine Chambon, Nicolas Cominardi, Océane Le Ny, Zahia Bgf

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France Éclat, Campaign, Studio Picabel — P16.01

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