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Devernois, E-commerce autumn-winter, 2026

E-commerce Fashion and beauty

A French women's ready-to-wear house founded in 1927 near Roanne, Devernois built its name on knitwear craftsmanship. For autumn-winter 2026, we reinvented the art direction of its e-shop.

Hand-painted backdrops, raw canvas and crumpled paper, a nod to the spirit of the atelier. A palette of camel, sand and greige, punctuated by metallic glints: chrome tubular chairs, cantilever seats, steel stools, a C-stand left in shot. Intimate, graphic poses, never catalogue, the gaze direct or turned away, the body following the furniture.

Art direction: Picabel
Creative production: Picabel

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